"Kanpur is a milestone in our Uttar Pradesh journey, and this store reinforces our commitment to expanding beyond Maharashtra into new cultural and economic centres. Just as Kanpur has evolved into a bustling city of opportunity while holding on to its traditions, PNG too combines heritage with innovation. We look forward to building lasting relationships here with jewellery that celebrates life’s most cherished moments."

"With rising disposable incomes and a deep cultural affinity for natural diamonds, we have seen year-on-year double digit rises in consumer demand for natural diamond jewellery in India. As the category is projected to grow to nearly US $20 billion by 2030, India remains central to Forevermark’s long-term vision. Every Forevermark diamond embodies not only exceptional craftsmanship but also a story of meaningful impact. When someone chooses Forevermark Diamond Jewellery, they are not only celebrating a personal milestone, but also embracing a legacy of care, responsibility, and timeless artistry. We are thrilled to begin this new chapter for the brand in India."