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SRK Export to showcase fancy shaped diamonds at JCK show |
| 6/2/2010
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Mumbai based Shree Ramkrishna (SRK) Export will unveil a collection of fancy shaped diamonds at the JCK Las Vegas show 2010.
The entire range is being specially manufactured based on two important criteria – the shape of the diamonds and the bow-tie effect. This is to give the collection an international appeal. The fancy shape diamonds will be in addition to the already existing traditional Round brilliant shape that SRK has perfected.
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The collection will consist of excellently cut Cushions, Princess, Marquises, Hearts, Pears, etc, which will reveal varying degrees of the bow-tie effects, showcasing the diamond's brilliance, fire and scintillation.
Rahul Dholakia, Managing Director from Shree Ramkrishna Export, says, "To offer a larger selection to our customers, we extended our collection to include fancy shapes in addition to traditional large stock of Pique (PK) goods. Unlike the popular round brilliant cuts, shape is personal so there is a great deal of subjectivity in defining the beauty of fancy cuts. The proportions for Fancies are as unique as the individual who chooses to wear them. Fancy shape diamonds allow for diverse combinations that make for beautiful and brilliants".
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