Recognizing that natural diamond jewellery is a medium of self-expression, NDC’s new trend report will create aspiration and desirability for diamonds in India and the UAE

The Natural Diamond Council in India and the United Arab Emirates launched the second edition of the jewellery trend report offering insights and predictions on the natural diamond jewellery that is set to make statements in 2022. Encapsulating the sensibilities that define the aesthetics of today, the report has been thoughtfully compiled by experts from the fields of design, styling, lifestyle, journalism and jewellery to redefine what diamonds mean to consumers, create desirability and grow the modern diamond industry in the region. The members of the Style Collective include Rhea Kapoor, Aditi Rao Hydari, HH Maharani Radhikaraje Gaekwad of Baroda, Bibhu Mohapatra, Roohi Oomerbhoy Jaikishan, Katerina Perez, Sarah Royce Greensill and Nonita Kalra.

NDC conducted extensive research over the past year, by delving into the mind of the consumer, and explored the cultural transformation that has seen a shift towards jewellery purchase as a medium of self-expression. Today’s youth is exploring timeless designs intertwined with an edgy appeal. They use their natural diamond jewellery to tell their own stories with a dash of playfulness and glamour. Hence, Natural Diamond Council and the Style Collective curated three definitive trends that will nurture the philosophy of diamond jewellery in 2022.

The first trend to define this year’s jewellery is Hoops with a Twist - the hero earring silhouette when studded with natural diamonds seamlessly transcends the classic, flirtatious accessory to a riveting pair that lights up the red carpet. The current renditions of the classic hoops represent innovation and whimsy, clustered diamonds, interlinked details, and a variety of shapes that, quite literally, reinvent the wheel. Another trend that will mark this year’s fashion expressions are Mismatched Diamonds – allowing the wearers to make a statement with subtlety. Combining a variety of differently cut diamonds in one piece of jewellery defines their personal style and presents an opportunity to get creative with their own pieces and add to their collections.

Lastly, Vintage Cuts are seen to be making a resurgence this year with a special focus on Briolettes and Rose Cuts. When live red-carpet events resumed, after the mandated break during the pandemic, Briolettes remained a mainstay on some of the most glamorous looks. Lending movement to a piece, the drop shaped diamond mirrors the new era of audiences who express their personality with style and independence. Rose Cut diamonds, one of the oldest cuts in the world, exuberate an understated elegance and a vintage aesthetic. Unique, delicate, radiant and one of the most coveted diamond cuts, the rose cut is starting to become a cut of choice for engagement rings.

Courtesy: AOJ Desk News