India's online retail industry, including jewellery is poised to reach Rs 7,000 crore mark
by 2015, says an ASSOCHAM (The Associated Chambers of Commerce & Industry of
India) report. It is said that one piece of jewellery sells every four minutes on eBay India.
Such is the market for online jewellery sales. In the context of this optimism, how are the
jewellery retailers managing their online business? What kind of tips and tricks can they
offer to those who are yet to establish an online presence? AOJ's Mahua Chakrabarthy
studies the potential of this business model, in an attempt to help traditional jewellery
retailers further boost their revenue.