"Abhishek embodies the character of natural diamonds through his confidence, authenticity, and clarity of self. He does not just wear diamonds. He reflects what they stand for: rarity, resilience, and inner fire. At De Beers Group, we focus on the emotional meaning diamonds hold, and Abhishek’s choice to wear them during important moments of his career makes this a powerful and contemporary narrative. We are thrilled to celebrate this moment for Indian cricket with him."

"The initiative combines design intuition with technology to support personalised jewellery selection. 'Shape of You' as an idea was conceived to enhance personal identity with technology led by design intuition. It is an innovation to help women understand themselves, their shapes better so that they can adorn themselves with jewellery that suits them best. It is an empowerment and personalisation tool for women."