"An effective and sound GMS has long been a missing lever in India's gold sector reform agenda. The strength of any revamped GMS will ultimately rest on the integrity of the refining backbone. Certified refiners play a central role from assaying to the actual conversion of mobilised gold into standardised bars."

"At TBZ, design sits at the heart of how we think about both the product and the marketing. The Kochi campaign was an extension of that belief, if every piece of jewellery we make is designed to be one of a kind, the way we announce it should be too. A 22-foot necklace on the Kochi’s skyline and a Golden Fleet of Kerala's own creators arriving together at our store gave us a campaign that mirrored the collection itself: handcrafted, specific to Kerala market, and designed to be experienced rather than merely seen. We intend to carry this same design-led thinking to every market we are in, and every one we enter next."