"Natural diamonds have always anchored life’s rarest moments and this Father’s Day we are celebrating the second piercing as a pivotal milestone of a daughter's independence. By partnering with Pankaj Tripathi and Aashi, we are celebrating a bond built on authenticity and rarity. We are also excited to extend this narrative through interactive activations in over 50 stores across India, allowing families to engage with the campaign, discover natural diamond jewellery firsthand, and take back a cherished memory of their own."

"The diamond exports have remained steady, and we are working closely with the Government to enhance the competitiveness of India's diamond industry. With increasing global competition, GJEPC has renewed its efforts to seek regulatory and tax-related reforms that will facilitate rough diamond trading from India. Currently, a significant share of rough diamond trading is routed through hubs such as Belgium and the UAE. With the right policy support, India can strengthen its position not only as the world's leading diamond manufacturing centre but also as a global diamond trading hub."