"India has a remarkable relationship with diamonds, rooted in generations of craftsmanship, jewellery and an appreciation for rarity. Today, as a new generation redefines what luxury means to them, we see an opportunity to bring the story of natural diamonds into that conversation through His Highness Sawai Padmanabh Singh who brings a rare cultural connection to this story. His association reflects our ambition to deepen the emotional and cultural relevance of natural diamonds and grow the category in India. As we mark our first year in India, we are seeing a consumer who wants jewellery to feel personal, distinctive and connected to their own sense of style. Gauravi embodies that sensibility beautifully. She brings together the richness of her Jaipur heritage with a distinctly modern point of view, making her a natural fit for Forevermark as we enter our next chapter in India. Our ambition is to build on this momentum, broaden the occasions for diamond jewellery and inspire a new generation to discover diamonds in their own way."

"Men are wearing jewellery in more ways and at more moments in their lives. With this collection, we are extending Men of Platinum from statement pieces for established achievers to design-forward options for younger men developing their own sense of style. It is a wider expression of platinum’s place in the men’s jewellery category. The designs bring Men of Platinum’s values to life in a tangible way. Further, Rohit Sharma and Anirudh Ravichander – who are icons for a vast cross-section of Indian men today, wear pieces that speak to their different styles and journeys, while the collection as a whole connects platinum’s ability to endure. Its lasting strength speaks to the character behind enduring success."