"A mother is often present in every important chapter of our lives, not always visibly, but emotionally, completely. While milestones are usually celebrated as personal wins, we often forget the person who has lived those moments just as deeply. This campaign is our way of acknowledging that quiet, constant presence and celebrating mothers through a lens of emotional truth."

"An effective and sound GMS has long been a missing lever in India's gold sector reform agenda. The strength of any revamped GMS will ultimately rest on the integrity of the refining backbone. Certified refiners play a central role from assaying to the actual conversion of mobilised gold into standardised bars."