"Jewellery demand has improved after a slower start to August, with customer footfalls picking up during Shravan and Ganpati. He said the company is seeing greater interest in jewellery purchases compared with investment buying through gold bars and coins.The upcoming Navratri and Diwali period is expected to be an important phase for the industry. People are buying jewellery. One trend for a quarter, which we have seen, is there is more interest in jewellery buying than investment buying. So, we are seeing less of bars and coins and more of jewellery."

"For audiences in India, the Emmy Awards offer a powerful lens into global culture and expressions of style. Platinum has long been a preferred metal for leading jewelers and celebrated stars, valued for its rarity, resilience, and the way it brings exceptional design to life. Seeing platinum take center stage at the Emmys red-carpet reinforces its enduring relevance and its position as a contemporary marker of taste and style."