CareEdge Ratings Flags Shift in Gold Buying Patterns; Jewellery Share Drops Below 60%

29-04-2026 01:10 PM

A recent report by CareEdge Ratings highlights a notable shift in India’s gold consumption trends, with the share of jewellery in total gold purchases falling below 60% in 2025, compared to the long-term average of around 70%.

The decline indicates a growing preference for investment-led gold buying, including bars, ETF's coins, and financial instruments, amid elevated gold prices and increasing market volatility.

The trend reflects evolving consumer behaviour, where buyers are prioritising liquidity, value preservation, and flexibility, potentially impacting traditional jewellery demand patterns.

Source: CareEdge Ratings Report

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