With an investment of Rs 900+ crore in its Coimbatore showroom, VBJ plans to further expand its retail presence across South India and the USA.

VBJ, Vummidi Bangaru Jewellers, One of India’s most trusted heirloom jewellery brand, has expanded its retail presence into Coimbatore with the launch of its largest showroom in Tamil Nadu. Located on 100 Feet Road, the expansive 21,000 sq. ft. showroom marks VBJ’s entry into one of Tamil Nadu’s key jewellery markets and strengthens its presence beyond Chennai.

Rooted in its 126-year legacy, VBJ brings together in-house design, manufacturing and retail to create and showcase distinctive jewellery. Over the last five years, the brand has unveiled 15 unique and much-loved collections, including Peacock, Floral and Parrot, among others, celebrating its enduring legacy of creativity and craftsmanship.

The new showroom spans three floors, with each level dedicated to a distinct jewellery category: the ground floor houses gold, precious and jadau jewellery, while first floor features diamonds, solitaires and platinum collections. For the first time in Coimbatore, customers can explore VBJ’s premium offering featuring diamonds certified by the Gemological Institute of America (GIA), bringing internationally recognised diamond certification to the city.

Courtesy: AOJ DESK NEWS