Forevermark Diamond Jewellery from De Beers Group has strengthened its presence in North India with the launch of its new store at Gold Souk Mall, Gurugram, marking another significant milestone in the brand’s retail expansion journey. Inaugurated by film star Vaani Kapoor, the store brings Forevermark's signature collections of natural diamond jewellery to one of the region's prominent luxury retail destinations.

The new store features Forevermark Diamond Jewellery's collections, including Icon, Avaanti and Milliemoi, alongside solitaires, bridal jewellery, festive pieces and everyday wear designs. With the festive and wedding season ahead, the collections offer consumers a range of options for celebrations, gifting and personal milestones. Each collection brings together distinctive designs and exceptional craftsmanship, catering to varied tastes and occasions.

Speaking about the launch, Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt. Ltd., said: “The launch of our Gurugram store reflects our continued focus on expanding Forevermark Diamond Jewellery's presence in markets where demand for fine jewellery is evolving. Gurugram is an important market, supported by consumers who value quality, distinctive design and jewellery that holds personal significance. As the festive and wedding season approaches, we see an opportunity to bring our natural diamond jewellery collections closer to consumers through a retail experience that allows them to explore different designs and understand the value, rarity and craftsmanship behind each piece. Every Forevermark diamond is carefully selected for its exceptional quality and bears a unique inscription, assuring consumers of its authenticity. This new store further strengthens our presence across Delhi-NCR and North India.”