Farah Khan Ali, renowned Indian jewellery designer known for her refined craftsmanship, contemporary monogram detailing, and signature statement pieces, launches her Flagship Jewellery Boutique in the historic heart of Fort, Mumbai. The store is located at Farah Khan Flagship Jewellery Boutique, Shop no 7, Chemco House, D Sukhadwala Road, Fort, Mumbai.

As she unveils a new retail space reflecting her signature aesthetic — modern heirlooms, clean lines, and timeless elegance. Farah presents a special collection inspired by her mother, Zarine Khan honouring legacy and personal storytelling through jewellery.

Talking to AOJ about her Flagship Atelier she said, "This store in South Mumbai is a Centre of Heritage, and is very important to me because I have always believed in Heritage and Fort has a lot of history and Heritage. It's an honour to have a boutique which has more of an emmersive experience in jewellery and not just ornamentation. This Atelier has collections which my mother cherished, and the jewellery pieces are inspired by her, the collection is called 'Zarine - The Golden One'. My mother loved bold motifs, floral motifs etc, she belived that jewellery is not just ment to be worn but to live."

Courtesy : AOJ Desk News