Muthoot Exim (P) Ltd., the precious metals division of the 139year-old Muthoot Pappachan Group (Muthoot Blue), proudly announced the opening of its 100th Gold Point Centre, reinforcing its leadership in India’s organized gold recycling space.

Muthoot Gold Point, the retail arm of the Muthoot Pappachan Group, has played a pioneering role in India’s gold recycling space as the first organized, national-level entity to introduce a structured ecosystem. Through its network of Gold Point centres, the company offers a transparent, scientific, and reliable way for customers to sell old and unused gold, contributing to a circular gold economy. Building on growing consumer trust and demand for organized services, the Muthoot Exim plans to further expand its footprint over the next two years.

Through these centres, the company sources old and unused gold directly from consumers, which is then refined and reintroduced into the domestic market as 24K purity gold bars. This process helps reduce the need for new mining activities while supporting the domestic gold supply chain and promoting responsible gold consumption. Since its inception, Muthoot Gold Point has procured almost 5 tonnes (1 tonne = 1,000 kgs) of old gold from more than 55,000 customers, with around 40 percent of customers returning for repeat transactions, reflecting strong customer trust in the brand’s transparent gold evaluation process.

India remains one of the world’s largest consumers of gold, yet nearly 99 percent of the gold used in the country is imported, underscoring the country’s continued overdependence on imports to meet domestic demand. In this context, initiatives like Muthoot Gold Point play an important role in strengthening the domestic gold supply chain by promoting organized gold recycling and reducing dependence on imported gold.

Courtesy : AOJ Desk News