Forevermark Diamond Jewellery from De Beers Group has launched its new store in Patna on Boring Canal Road, located in the city’s premier jewellery district. The store was inaugurated by filmstar and national award-winning producer, Neetu Chandra. Featuring an expansive ground floor retail space and a premium stone façade, the store stands out as the city’s only international jewellery brand showcasing natural diamond jewellery. 

Speaking about the launch, Shweta Harit, Global Senior Vice President at De Beers Group and CEO of Forevermark, said, “Natural diamonds continue to define the highest expression of luxury; rare, authentic and enduring, resonating with modern Indian women who seek meaning as much as beauty in what they wear. At Forevermark, our commitment remains unwavering: to create natural diamond jewellery that embodies responsible sourcing, exceptional craftsmanship and premium international design.

Our presence in Patna has grown steadily alongside a clientele that is increasingly confident, design-aware and appreciative of true value. The launch of this store is not a beginning, but a significant milestone in that journey, an evolution that allows us to offer a more immersive and elevated brand experience. It reflects both the strength of our relationship with the city and the rising demand for natural diamonds that celebrate life’s most meaningful moments.

We are proud to deepen our roots in Patna and look forward to continuing to be a part of our customers’ most cherished milestones, with a space that truly reflects the rarity and brilliance of the Forevermark promise.”

For the opening of this exclusive new store on Boring Canal Road in Patna, Forevermark Diamond Jewellery is proud to strengthen its association with franchisee partners, Aditya and Adarsh Saraf. Speaking on the launch, they said, “Patna is a city that values tradition while embracing a modern outlook and we are seeing a growing appreciation for finely crafted natural diamond jewellery. Our partnership with Forevermark Diamond Jewellery allows us to introduce a thoughtfully curated selection of contemporary diamond jewellery collections to customers who seek both meaning and design excellence. We are proud to bring the Forevermark experience to the heart of the city’s premier jewellery district.” 

Courtesy : AOJ Desk News