Augmont Strengthens ‘Recycle with Resilience’ Campaign to Promote Transparent Gold Recycling Across India

15-06-2026 01:30 PM

Augmont, India’s leading gold platform, has launched the next phase of its “Recycle with Resilience” campaign to encourage consumers to unlock greater value from their dormant gold through organised and transparent recycling channels.

As part of the initiative, Augmont has introduced its AI-powered Gold Purity Evaluation Machine in Chennai to help address one of the key concerns consumers face while recycling gold, which is the lack of transparency in purity assessment and valuation. The initiative aims to build trust and encourage wider participation in organised gold recycling.

Gold recycling continues to gain momentum in India. While the country imported approximately $72.4 billion worth of gold in FY26, recycled gold contributed an estimated 125–150 tonnes in 2025 and is expected to increase to 200–250 tonnes in 2026. With household gold reserves estimated at nearly 30,000 tonnes, organised recycling presents a significant opportunity to improve resource efficiency and reduce reliance on imports.

Courtesy : AOJ DESK NEWS

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