De Beers Group’s jewellery brand Forevermark Diamond Jewellery has strengthened its presence in the South Indian offline retail market with the opening of its first physical store in Bengaluru, located at Phoenix Mall of Asia.

“The opening of our Bengaluru store marks an important step for Forevermark Diamond Jewellery as we strengthen our presence in South India and bring our exceptional natural diamond jewellery and personalised retail experience closer to discerning consumers in the region,” said Forevermark, De Beers India Pvt Ltd’s managing director Mallikarjuna Reddy Yarabolu in a press release on Thursday. “Since launching our retail journey in September 2025, we have expanded to eight stores across India and strengthened our e-commerce platform, reflecting the strong consumer response to our brand and collections.”

Designed to offer a luxury retail experience, the new store houses a curated selection of natural diamond jewellery, from bridal collections to contemporary pieces for everyday wear. Forevermark Diamond Jewellery's signature collections, including ‘Icon,’ ‘Avaanti,’ and ‘Millemoi,’ have dedicated segments in the store along with a selection of solitaires.

“The Bengaluru store further reinforces our commitment to growth in key markets, and we remain on track to expand our network to 20 stores by the end of this year,” said Reddy Yarabolu. “We are delighted to bring the Forevermark experience to the city and look forward to being part of our customers' most cherished milestones through our collection of beautifully crafted natural diamond jewellery.”

Courtesy: Fashion Network