Price swings prompt consumers to defer gold jewellery purchases: WGC

18-09-2026 02:10 PM

Gold jewellery demand has softened in recent weeks after a strong run-up ahead of the festive season, with sharp price swings prompting consumers to defer discretionary purchases and wait for greater price stability, the World Gold Council said on Thursday.

However, demand is expected to improve as the festive and wedding season progresses, supported by steady investment demand and resilient wedding-related buying, though elevated prices and volatility may continue to constrain discretionary buying, according to a blog post by WGC.

In the blog, WGC Research Head, India, Kavita Chako stated that according to industry feedback, the strength in gold jewellery demand seen in the run-up to the festive season, which began in late August, has softened over recent weeks.

Courtesy: PTI

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