Anera Silver by Kushals announced the opening of its first store in Bengaluru’s HSR Layout on 26th September, marking the beginning of an ambitious retail journey for the newly launched jewellery brand.

Founded by Kalpesh Gulechha, Anera Silver has been created with a clear point of view to build a jewellery destination where design, craftsmanship, collections and the overall experience take centre stage.

Silver establishes the category Anera Silver operates in, but the brand’s proposition goes much further. From the jewellery and visual language to the store ambiance and consumer experience, Anera Silver has been designed to offer customers a distinct new way to discover and experience jewellery.

The first store, located at Shop 822, Ground and Mezzanine, 27th Main Road, 1st Sector, HSR Layout, Bengaluru, introduces customers to the breadth of the Anera Silver world through collections spanning festive, gifting, bridal and everyday jewellery.

At the heart of Anera Silver is a strong focus on design and self-expression. The jewellery has been created for different occasions, moods and moments allowing customers to discover jewellery that feels personal rather than being limited to a single reason or occasion to wear it.

“A NEW ERA OF SILVER”

At launch, Anera Silver is using “A New Era of Silver” as a campaign thought to signal the arrival of a new brand, a differentiated design language and a new retail experience.

Commenting on the launch, Kalpesh Gulechha, Founder, Anera Silver, said, “Jewellery becomes meaningful when it becomes part of people’s lives, their everyday moments, celebrations, milestones and personal stories. With Anera, our ambition is to create a brand where people come not simply to buy jewellery, but to discover design, experience craftsmanship and find pieces that feel personal to them.

We believe there is a much larger opportunity to build aspiration around this category by bringing together strong design, a wide range of collections and an elevated retail experience. HSR is the beginning of that journey for us, and over the next few weeks consumers will see Anera Silver take shape across multiple cities.”

The Bengaluru opening marks the first phase of Anera Silver’s accelerated retail expansion. The brand plans to open six stores within eight weeks, building a network of large-format outlets averaging approximately 2,500 sq. ft. across key markets. Over the next five years, Anera Silver aims to establish a presence of 100–150 stores across India.

The brand is targeting ₹25 crore in revenue in its first year, with the initial retail rollout intended to establish the foundation for long-term growth.

With over two decades of experience in the jewellery industry, Kalpesh Gulechha brings extensive knowledge across retail strategy, merchandising, finance, expansion and consumer understanding, built through his journey with Kushals. That experience is now being channelled into Anera Silver as a separate brand proposition with its own identity, product universe and retail experience.

For consumers, the proposition is simple: jewellery should not be restricted to one occasion or one version of who they are. Anera Silver is designed to offer something across different moments and expressions from gifting to festivals and bridal occasions to everyday.

Courtesy: AOJ DESK NEWS