Jewellery brand Indriya opens its first store in Hyderabad

10-03-2025 05:30 PM

Indriya, the jewellery brand from Aditya Birla Group, marks a significant milestone in its national journey, with its expansion into South India, debuting in Hyderabad. With plans to open more stores in Hyderabad and across the region, this move aligns with the brand’s ambitious goal of establishing 100 stores nationwide by FY26.

Located in Kondapur, the Hyderabad store offers an immersive and personalized jewellery shopping experience. Designed with elegance and sophistication, it features a dedicated kaarigari room that brings Indriya’s signature blend of artistry and innovation to a new audience, a press release said.

With 15,000 curated pieces and over 5,000 exclusive designs, Indriya offers an unparalleled selection for jewellery connoisseurs. Sandeep Kohli, CEO, Indriya said, “Jewellery is evolving from a simple investment to a powerful statement of individuality. At Indriya, our proposition is built on clear distinction, unique designs, personalised service, and authentic regional influences.”

Courtesy: Telangana Today

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