Tanishq, a Titan Company-owned Indian jewelry brand, has expanded its US presence to Atlanta and Seattle as it continues its efforts to reach expat consumers living abroad.

The company opened the Seattle, Washington, showroom on February 28, it said Tuesday. The store, its fifth in the US, spans 3,460 square feet and carries over 5,000 jewelry pieces, which blend South Asian heritage with contemporary designs.

“Our expansion into Seattle marks another important step in our journey to bring Tanishq’s legacy of craftsmanship and trust to the US,” said Amrit Pal Singh, Titan’s head of business for North America. “We are excited to introduce our timeless collections to the Pacific Northwest, where a deep appreciation for quality and artistry aligns perfectly with our brand values.”

Meanwhile, Tanishq held the official opening ceremony for its sixth store in Atlanta, Georgia, on February 26, the company noted. The 3,270-square-foot showroom also features more than 5,000 pieces, including bridal collections and modern, everyday jewels. The company chose Atlanta due to increasing demand in the region, it said.

“Atlanta is a key market for us,” observed Singh, adding that the city provided “a destination for fine jewelry that seamlessly blends heritage and innovation.”

The new locations follow openings in New Jersey, Texas and Illinois. The company plans to open between 20 and 30 stores in total in North America and the Middle East by next year.

“Our journey in the US is just beginning,” Singh added.

Courtesy : Rapaport