De Beers have opened their new flagship store in Dubai Mall. This opening, in partnership with the Chalhoub Group, represents an exciting expansion into the UAE for the luxury jewellery house.

The new Dubai flagship showcases one-of-a-kind high jewellery, crafted to enhance the beauty of the Earth’s most magnificent diamonds. The house’s artisans fuse traditional goldsmithing techniques with cutting-edge technology, pursuing perfection in every piece. Clients can discover the intricate these masterpieces in the private VIP salon.

The store offers an exceptional selection of solitaires, each diamond expertly chosen for its brilliance and character. The range includes unrivalled collection of dazzling white diamonds, rare Fancy coloured diamonds, and Natural Works of Art—extraordinary treasures revealed by the house’s master diamantaires.

Situated on the ground floor of the prestigious Dubai Mall in downtown Dubai, the new boutique takes design cues from the De Beers flagship on London’s Old Bond Street. Resplendent in the house’s signature shades of blue, white and orange, the furnishings and decorations have been chosen to represent locations close to De Beers’ heart. The boutique is designed to foster connections between clients and Brand Ambassadors, with a combination of open-plan space to explore the collections and intimate private areas.

Courtesy : AOJ Desk News