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Senco Gold Inks Strategic Partnership with August Jewellery's Melorra Brand

25-04-2025   11:45 AM

Senco Gold Limited has entered a strategic partnership with August Jewellery Private Limited (AJPL), owner of the Melorra brand.

The agreement transforms Senco Gold's stores into Melorra franchises and grants Senco Gold master franchise rights for Melorra. This move aims to expand Senco Gold's market reach, especially among younger demographics, and enhance its product portfolio with high-margin diamond jewellery.

The partnership, set to run until September 2025, is expected to significantly boost Senco Gold's retail presence and competitiveness in the evolving Indian jewelry market.

Courtesy: AOJ Desk News

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