• HOME
  • ABOUT US
  • NEWS
    • NEWS
    • ARTICLES / EVENTS
  • PUBLICATIONS
    • ENGLISH
      • LATEST ISSUE
      • ADVERTISE WITH US
      • SUBSCRIBE NOW
    • BOOKS
      • DEMYSTIFYING RETAIL
  • BUSINESS DELEGATIONS
  • DESIGN GALLERY
  • UPCOMING EXHIBITIONS
    • DOMESTIC
    • OVERSEAS
  • DIRECTORY
    • MANUFACTURER LIST
    • RETAILERS LIST
  • CONTACT US
 

Aukera’s festive jewellery shines with timeless grace

02-05-2025   03:15 PM

Aukera’s latest collection, the Infinity Diamond, has redefined festive jewellery with a unique blend of deep symbolism, modern design, and timeless beauty. Created in collaboration with astrologer Jai Madaan, this exclusive collection was launched to coincide with Akshaya Tritiya, a festival celebrated for its emphasis on prosperity and new beginnings. Co-designed by Natalia Giribaldi and Ludovica Penna, the Infinity Diamond is available in 1.5 and 3-carat diamonds, presented in a collection that includes diamond earrings and a pendant, all set in 18K gold.

Ludovica Penna, one of the masterminds behind the collection, shared insights into her creative journey, which brought her from Italy to India. "I come from Italy, where I was always surrounded by beauty—whether in architecture or craftsmanship. This environment shaped my passion for design. When the opportunity to move to India arose, I didn’t hesitate. India, like Italy, has a profound artistic legacy, but through a different cultural lens. It was exciting to immerse myself in a new environment and let it shape both my personal and creative vision," she says.

The design philosophy behind the Infinity Diamond revolves around the idea of creating something timeless and intentional. Ludovica explains, "We wanted to design something that felt quietly powerful. The octagonal shape we chose for the diamond felt symbolic—eight sides represent balance, continuity, and the idea of infinite flow. The number eight holds deep meaning in Indian culture, especially through Ashta Lakshmi, the eight forms of the goddess of prosperity. This inspired us to infuse the design with grace and abundance."

The resulting diamond cut is minimalist yet purposeful, with a basket setting that cradles the diamond like a hidden strength beneath. For Ludovica, meaningful design is rooted in intention, saying, "The Infinity Diamond is more than a shape—it’s a statement of values: resilience, choice, and enduring beauty."

The significance of number 8

Natalia Giribaldi, the other designer behind the collection, echoes similar sentiments about the collection’s inspiration. "The Infinity Diamond captures eternal strength and deep connection. The number eight, shaped into an infinity symbol, is the perfect emblem of balance, harmony, and infinite prosperity. It’s a symbol that resonates with timeless beauty and resilience," says Natalia.

Living in India has deeply influenced Natalia’s approach to design, especially when interpreting Indian femininity and cultural heritage. "Indian femininity is rich in symbols and values. Jewellery here is not just an ornament; it’s a love story and a celebration of womanhood. Every piece carries memories, emotions, and identity," reflects. She sees her work as a way to connect with these traditions, stating, "Witnessing how Indian women adorn themselves with meaning has made me cherish the power of design even more."

In a world where jewellery often carries deep personal meaning, the Infinity Diamond collection by Aukera stands as a celebration of both cultural heritage and modern design.

Courtesy: indulgexpress

Share : 

PMJ Jewels inaugurates landmark showroom in Frisco, Dallas

26-06-2026   1:30 PM

In a vibrant ceremony steeped in tradition and festivity, PMJ Jewels officially opened its first showroom in the Dallas-Fort Worth metroplex on June 20, 2026. The grand inauguration at 13215 Main Street, Suite...

Read More

InJewel Elects New Leadership at Annual General Meeting

26-06-2026   11:10 AM

The Annual General Meeting (AGM) of InJewel concluded successfully yesterday , marking a significant milestone for the organization with the unanimous appointment of its new leadership. Shri Jigneshbhai Shah of...

Read More

Malabar Gold & Diamonds reaches another major milestone with the launch of its 25th showroom in Bengaluru

26-06-2026   11:05 AM

Malabar Gold & Diamonds reaches another major milestone with the launch of its 25th showroom in Bengaluru. The new RT Nagar showroom further strengthens the brand’s retail footprint, taking its network to largest...

Read More

Stylori, brand from the House of NAC Jewellers, inaugurates its first store in Coimbatore at RS Puram

26-06-2026   11:00 AM

Stylori, the modern precious jewellery brand from the House of NAC Jewellers, proudly inaugurated its first store in Coimbatore at RS Puram, marking the brand’s entry into the Kongu region and its third retail...

Read More

Grand Opening of SAMPAN Legacy of Goutham Jewellers KGF at Nagarthpet, Bangalore

26-06-2026   10:55 AM

Grand Opening of SAMPAN Legacy of Goutham Jewellers KGF at Nagarthpet, Bangalore by Paul J Alukkas, MD Jos Alukkas Srikanth Kari, Chairman KSJF Chetan Kumar Mehta, President JAB and Sumesh Wadhera, Chief Editor AOJ...

Read More

Design Gallery

Videos

View More Videos
  
AOJ exclusive ..
  
AOJ exclusive ..
  
Bhima Jewellery launched ..
  
AOJ Exclusive Interview ..

UPCOMING DOMESTIC EVENTS

View More

UPCOMING OVERSEAS EVENTS

View More

FOLLOW US ON

May 2026

English Edition

Subscribe Now Print Edition
Subscribe Now Digital Edition

© 2026 AOJ Media Pvt Ltd - All Rights Reserved. | Developed by Creed Global Tech.    T & C   Privacy Policy 

Top