Platinum Guild International (PGI) has announced key leadership augmentations, naming Vaishali Banerjee as Head of Global Market Development, a role that signals PGI’s sharpened focus on unlocking the global demand potential for platinum. In addition to this new mandate, Vaishali will continue in her existing role as Managing Director – India & ME — both critical growth hubs for platinum.

“This is a transformative time for platinum,” said Vaishali Banerjee. “We are witnessing a shift in global sentiment towards meaningful consumption. Platinum — with its rarity, preciousness, and enduring value — is perfectly poised to accompany this moment. I look forward to further strengthening our presence in India and the UAE while building momentum across key and emerging global markets.”

Strengthening the leadership team further, Pallavi Sharma has been elevated to Deputy Country Manager – India & ME. With India and the Middle East continuing as priority markets for PGI and its sponsors, this underlines PGI’s commitment to unlocking and optimising platinum’s potential through direct engagement, partnerships and market development initiatives.

“I’m excited to take on this new role at such a dynamic juncture,” said Pallavi Sharma. “Platinum’s narrative is evolving rapidly, and our focus will be on deepening consumer connections and expanding retail partnerships to ensure sustainable category growth across India and the UAE.”

This strategic move comes at a time when platinum is poised for a new growth chapter. Its strong price advantage, coupled with its intrinsic rarity and preciousness, is generating renewed market favourability worldwide.