Aza Fashions launches lab-grown diamond jewellery brand Araiya by Aza

16-05-2025 02:30 PM

Araiya features a range of IGI-certified Type II and Type IIa lab-grown diamonds, which represent the top 2% to 3% of diamond quality worldwide, Aza announced in a press release. The collection includes daily wear designs as well as statement pieces, aiming to serve the needs of today’s conscious luxury consumer and piece is ethically crafted.

“Araiya is deeply personal- it is inspired by my journey as a mother, a daughter, and an entrepreneur," said Araiya by Aza's founder Devangi Parekh in a press release. "It represents the balance we all strive for: honouring our roots while embracing change, creating beauty with purpose, and continuously evolving to be better every day."

The brand draws its name from the Sanskrit word for 'divine and beautiful' and is named after Parekh’s daughter, representing the next generation in a lineage that includes Aza founder Alka Nishar. Araiya aims to celebrate feminine strength and legacy while offering sustainable fine jewellery for the modern Indian shopper. The launch also marks Aza’s expansion beyond fashion into fine jewellery, reinforcing its position in the luxury retail space.

Courtesy: Fashion Network

PMJ Jewels inaugurates landmark showroom in Frisco, Dallas

26-06-2026 1:30 PM

In a vibrant ceremony steeped in tradition and festivity, PMJ Jewels officially opened its first showroom in the Dallas-Fort Worth metroplex on June 20, 2026. The grand inauguration at 13215 Main Street, Suite...

InJewel Elects New Leadership at Annual General Meeting

26-06-2026 11:10 AM

The Annual General Meeting (AGM) of InJewel concluded successfully yesterday , marking a significant milestone for the organization with the unanimous appointment of its new leadership. Shri Jigneshbhai Shah of...

Malabar Gold & Diamonds reaches another major milestone with the launch of its 25th showroom in Bengaluru

26-06-2026 11:05 AM

Malabar Gold & Diamonds reaches another major milestone with the launch of its 25th showroom in Bengaluru. The new RT Nagar showroom further strengthens the brand’s retail footprint, taking its network to largest...

Stylori, brand from the House of NAC Jewellers, inaugurates its first store in Coimbatore at RS Puram

26-06-2026 11:00 AM

Stylori, the modern precious jewellery brand from the House of NAC Jewellers, proudly inaugurated its first store in Coimbatore at RS Puram, marking the brand’s entry into the Kongu region and its third retail...

Grand Opening of SAMPAN Legacy of Goutham Jewellers KGF at Nagarthpet, Bangalore

26-06-2026 10:55 AM

Grand Opening of SAMPAN Legacy of Goutham Jewellers KGF at Nagarthpet, Bangalore by Paul J Alukkas, MD Jos Alukkas Srikanth Kari, Chairman KSJF Chetan Kumar Mehta, President JAB and Sumesh Wadhera, Chief Editor AOJ...