• HOME
  • ABOUT US
  • NEWS
    • NEWS
    • ARTICLES / EVENTS
  • PUBLICATIONS
    • ENGLISH
      • LATEST ISSUE
      • ADVERTISE WITH US
      • SUBSCRIBE NOW
    • BOOKS
      • DEMYSTIFYING RETAIL
  • BUSINESS DELEGATIONS
  • DESIGN GALLERY
  • UPCOMING EXHIBITIONS
    • DOMESTIC
    • OVERSEAS
  • DIRECTORY
    • MANUFACTURER LIST
    • RETAILERS LIST
  • CONTACT US
 

Senco Gold Bets On Diamond Jewellery For Revenue Growth Impetus This Fiscal

09-06-2025   01:45 PM

Senco Gold Ltd. is targeting a revenue growth of 18% to 20% in FY26, driven by a surge in demand for diamond jewellery, according to Chief Executive Officer Suvankar Sen.

"The way the gold prices have been moving upwards, it is, I think, quite an easy possibility of having a growth of 18% to 20%," Sen told NDTV Profit in a conversation on Friday. "We are looking at about Rs 7,500 crore in the coming year."

Commenting on the slightly lower guidance for FY26 compared to Q4 FY25, the managing director projected a 6.8% to 7.2% Ebitda margin in the current financial year after adjustment for duty impacts. "That's how we are looking at it. It's not a very low margin; it's 7% and upwards."

In the current fiscal, the jewellery retailer plans to open 18–20 new stores, according to the top executive. "Almost 50% of those will be franchisees focusing on the tier two–three–and–four towns and cities."

Over the next four–five years, Senco Gold aims to diversify its portfolio. It is targeting an overall non-gold contribution of 20% to total sales, with diamonds at 15%, lab-grown diamonds at 1% to 2%, and silver and platinum at 2% to 3%. "So, 20% will be your non-gold portfolio and 80% will be your gold portfolio."

The company is also capitalising on the growing popularity of lab-grown diamonds and silver jewellery to attract younger consumers, particularly Gen Z and millennials, aged 25 to 35. It is leveraging its 'Everlite' brand for everyday wear and 'Senness' for its new lab-grown diamond offerings.

Senco Gold's Gossip brand, focusing on affordable silver and fashion jewellery with ticket sizes below Rs 10,000, is gaining traction in malls and departmental stores. Further, the company launched 30,000 new gold designs and 25,000 diamond designs last year, reinforcing its focus on modern, everyday wear.

Senco Gold has adjusted its hedging strategy. It has reduced its hedging ratio from 90% two quarters ago to 65% to 80% currently, anticipating gold price fluctuation globally.

"The next two months will be extremely volatile," the top executive anticipated. "That is primarily because of the gold price volatility; the dollar is getting weaker."

And there is so much uncertainty in the US markets, which will make the investors move more towards gold and silver as a hedge, the CEO said. "And if the interest rates of the Fed are going down and they try to start cutting the interest rates, that will also have an impact on weakening the dollar."

Courtesy: NDTV Profit

Share : 

India participates in ADPA@20 celebrations and holds Kimberley Process consultation in Luanda, Angola on its sidelines

06-11-2026   3:55 PM

India, as Chair of the Kimberley Process (KP) for 2026, participated in the 20th anniversary celebrations of the African Diamond Producers’ Association (ADPA@20) in Luanda, Angola, on 3–4 November 2026. On...

Read More

India Gold Demand Statistics for Q3 2026 (July - September)

06-11-2026   3:50 PM

* Demand for gold in India for Q3 2026 was at 162.5 tonnes, down by 29% as compared to overall Q3 demand for 2025 (229.8 tonnes) * India’s Q3, 2026 gold demand value was Rs. 241,900 crores, up by 3% as...

Read More

ANTISTATUS: DEFY THE NORM – A new expression of identity through statement jewellery

06-11-2026   3:45 PM

ANTISTATUS is a statement jewellery and lifestyle platform built for individuals who refuse to be defined by convention. Driven by the philosophy “Defy the Norm,” the brand brings together bold design, dark...

Read More

PNG Jewellers opens in Prayagraj, taking 194 Years of Trust to the City of the Sangam

06-11-2026   3:40 PM

PNG Jewellers, has opened its new store in Prayagraj, adding to its growing presence in Uttar Pradesh. Spread across 3,000 sq. ft., the store is PNG Jewellers’ 82nd overall and its sixth in the state, after...

Read More

Forevermark Diamond Jewellery expands North India footprint with new store at Gold Souk Mall, Gurugram, inaugurated by Film Star Vaani Kapoor

06-11-2026   3:35 PM

Forevermark Diamond Jewellery from De Beers Group has strengthened its presence in North India with the launch of its new store at Gold Souk Mall, Gurugram, marking another significant milestone in the brand’s...

Read More

Design Gallery

Videos

View More Videos
  
AOJ exclusive ..
  
AOJ exclusive ..
  
Bhima Jewellery launched ..
  
AOJ Exclusive Interview ..

UPCOMING DOMESTIC EVENTS

View More

UPCOMING OVERSEAS EVENTS

View More

FOLLOW US ON

October 2026

English Edition

Subscribe Now Print Edition
Subscribe Now Digital Edition

© 2026 AOJ Media Pvt Ltd - All Rights Reserved. | Developed by Creed Global Tech.    T & C   Privacy Policy 

Top