• HOME
  • ABOUT US
  • NEWS
    • NEWS
    • ARTICLES / EVENTS
  • PUBLICATIONS
    • ENGLISH
      • LATEST ISSUE
      • ADVERTISE WITH US
      • SUBSCRIBE NOW
    • BOOKS
      • DEMYSTIFYING RETAIL
  • BUSINESS DELEGATIONS
  • DESIGN GALLERY
  • UPCOMING EXHIBITIONS
    • DOMESTIC
    • OVERSEAS
  • DIRECTORY
    • MANUFACTURER LIST
    • RETAILERS LIST
  • CONTACT US
 

Swarovski has launched a new Swarovski Created Diamonds Collection built around a proprietary cut

13-06-2025   01:05 PM

Swarovski launches Octagon Collection featuring proprietary diamond cut. - Swarovski

Dubbed the "Octagon Collection", it showcases a patented octagon-shaped cut inspired by the house’s logo, designed by global creative director Giovanna Engelbert.

The patented Octagon cut features 57 facets: 32 on the pavilion, 24 on the crown, and one on the table. This result is a stone that delivers greater brilliance than traditional emerald or baguette cuts.

The Octagon Collection includes ten pieces, each featuring bezel set Octagon cut laboratory grown diamonds and precious metals. The line includes a pendant available in white or yellow gold, mini hoop earrings in yellow gold, white gold stud earrings, a yellow gold bracelet, solitaire rings in white or yellow gold—including a horizontal setting option in two sizes—and a band ring offered in both white and yellow gold.

“A new chapter in Swarovski savoir-faire, the Octagon cut, and its namesake fine jewelry collection, balances the timeless elegance of laboratory grown diamonds with distinctive designs to shine a light on life’s defining moments—from celebrations and achievements to personal joys and proposals of forever,” the company said in a statement.

Courtesy: Fashion Network

Share : 

Natural Diamond Council Launches World Diamond Day on April 8, 2026

25-03-2026   5:00 PM

A new global moment to share the stories behind natural diamonds on April 8.  The Natural Diamond Council (NDC) introduces World Diamond Day on April 8, 2026, a global movement that brings people together...

Read More

World Water Day 2026: Inauguration of the CIBJO Lake Marks a Powerful Commitment to Water

25-03-2026   12:15 PM

On the occasion of World Water Day 2026, Dholakia Foundation, the philanthropic arm of Hari Krishna Group, marked a significant environmental milestone with the inauguration of the CIBJO Lake. The event brought...

Read More

D.P. Jewellers Unveils Multi-City Showcase Spanning Bridal Grandeur to Everyday Jewellery

25-03-2026   12:10 PM

D.P. Jewellers, a venture of D.P. Abhushan Ltd. and one of Central India’s largest jewellery retailers, has launched a series of curated in-store exhibitions across key markets including Kota, Ajmer, Ujjain, and...

Read More

How Four Words Changed the World of Luxury Advertising

25-03-2026   12:05 PM

De Beers Unveils A Diamond Is Forever: The Making of a Cultural Icon 1926–2026. De Beers Group, a global leader in the natural diamond industry with a legacy spanning over a century, is launching A Diamond Is...

Read More

Litestyle by PNG launches new store in Kolhapur

25-03-2026   12:00 PM

PNG Jewellers’ lightweight jewellery brand, Lifestyle by PNG, has launched its new store in Kolhapur, bringing a stylish range of lightweight gold and diamond jewellery to the city. Located in Shahupuri, opposite...

Read More

Design Gallery

Videos

View More Videos
  
AOJ exclusive ..
  
AOJ exclusive ..
  
Bhima Jewellery launched ..
  
AOJ Exclusive Interview ..

UPCOMING DOMESTIC EVENTS

View More

UPCOMING OVERSEAS EVENTS

View More

FOLLOW US ON

February 2026

English Edition

Subscribe Now Print Edition
Subscribe Now Digital Edition

© 2026 AOJ Media Pvt Ltd - All Rights Reserved. | Developed by Creed Global Tech.    T & C   Privacy Policy 

Top