• HOME
  • ABOUT US
  • NEWS
    • NEWS
    • ARTICLES / EVENTS
  • PUBLICATIONS
    • ENGLISH
      • LATEST ISSUE
      • ADVERTISE WITH US
      • SUBSCRIBE NOW
    • BOOKS
      • DEMYSTIFYING RETAIL
  • BUSINESS DELEGATIONS
  • DESIGN GALLERY
  • UPCOMING EXHIBITIONS
    • DOMESTIC
    • OVERSEAS
  • DIRECTORY
    • MANUFACTURER LIST
    • RETAILERS LIST
  • CONTACT US
 

Swarovski has launched a new Swarovski Created Diamonds Collection built around a proprietary cut

13-06-2025   01:05 PM

Swarovski launches Octagon Collection featuring proprietary diamond cut. - Swarovski

Dubbed the "Octagon Collection", it showcases a patented octagon-shaped cut inspired by the house’s logo, designed by global creative director Giovanna Engelbert.

The patented Octagon cut features 57 facets: 32 on the pavilion, 24 on the crown, and one on the table. This result is a stone that delivers greater brilliance than traditional emerald or baguette cuts.

The Octagon Collection includes ten pieces, each featuring bezel set Octagon cut laboratory grown diamonds and precious metals. The line includes a pendant available in white or yellow gold, mini hoop earrings in yellow gold, white gold stud earrings, a yellow gold bracelet, solitaire rings in white or yellow gold—including a horizontal setting option in two sizes—and a band ring offered in both white and yellow gold.

“A new chapter in Swarovski savoir-faire, the Octagon cut, and its namesake fine jewelry collection, balances the timeless elegance of laboratory grown diamonds with distinctive designs to shine a light on life’s defining moments—from celebrations and achievements to personal joys and proposals of forever,” the company said in a statement.

Courtesy: Fashion Network

Share : 

India participates in ADPA@20 celebrations and holds Kimberley Process consultation in Luanda, Angola on its sidelines

06-11-2026   3:55 PM

India, as Chair of the Kimberley Process (KP) for 2026, participated in the 20th anniversary celebrations of the African Diamond Producers’ Association (ADPA@20) in Luanda, Angola, on 3–4 November 2026. On...

Read More

India Gold Demand Statistics for Q3 2026 (July - September)

06-11-2026   3:50 PM

* Demand for gold in India for Q3 2026 was at 162.5 tonnes, down by 29% as compared to overall Q3 demand for 2025 (229.8 tonnes) * India’s Q3, 2026 gold demand value was Rs. 241,900 crores, up by 3% as...

Read More

ANTISTATUS: DEFY THE NORM – A new expression of identity through statement jewellery

06-11-2026   3:45 PM

ANTISTATUS is a statement jewellery and lifestyle platform built for individuals who refuse to be defined by convention. Driven by the philosophy “Defy the Norm,” the brand brings together bold design, dark...

Read More

PNG Jewellers opens in Prayagraj, taking 194 Years of Trust to the City of the Sangam

06-11-2026   3:40 PM

PNG Jewellers, has opened its new store in Prayagraj, adding to its growing presence in Uttar Pradesh. Spread across 3,000 sq. ft., the store is PNG Jewellers’ 82nd overall and its sixth in the state, after...

Read More

Forevermark Diamond Jewellery expands North India footprint with new store at Gold Souk Mall, Gurugram, inaugurated by Film Star Vaani Kapoor

06-11-2026   3:35 PM

Forevermark Diamond Jewellery from De Beers Group has strengthened its presence in North India with the launch of its new store at Gold Souk Mall, Gurugram, marking another significant milestone in the brand’s...

Read More

Design Gallery

Videos

View More Videos
  
AOJ exclusive ..
  
AOJ exclusive ..
  
Bhima Jewellery launched ..
  
AOJ Exclusive Interview ..

UPCOMING DOMESTIC EVENTS

View More

UPCOMING OVERSEAS EVENTS

View More

FOLLOW US ON

October 2026

English Edition

Subscribe Now Print Edition
Subscribe Now Digital Edition

© 2026 AOJ Media Pvt Ltd - All Rights Reserved. | Developed by Creed Global Tech.    T & C   Privacy Policy 

Top