Earning customer trust is key to driving sales and loyalty. This seminar explores how GIA’s Jewellery Services and education programs can help build consumer confidence at every stage of the buying journey. Learn how to communicate product quality, authenticity, and value with greater impact—empowering your teams to inspire assurance and elevate the customer experience.

GIA India hosted an engaging seminar on “Building Consumer Confidence in Gems and Jewellery” at IIJS Premiere 2025. The session brought together key voices from GIA India, with speakers that included Jayant Kulkarni, Director, Market Development; Forum Javeri, Senior Director - New Services; and Arjun Pansari, Director, Education.

In the interactive discussion, Jayant Kulkarni and Forum Javeri introduced the GIA Jewellery Service to the India market and addressed many of the industry’s frequently asked questions, along with queries from the audience.

GIA’s Jewellery Services offers insights into the components of submitted items, including metal details, gemstone characteristics, and existing engravings. The service offers a comprehensive description of the submitted jewellery piece(s), including metal verification and ranges for the clarity, color, and carat weight of D-to-Z diamonds that do not have previous GIA reports for unmounted diamonds.

The seminar also highlighted GIA India’s educational offerings. This segment of the discussion, led by Arjun Pansari, focused on GIA India’s educational programs tailored to fostering consumer confidence in gems and jewellery.

Courtesy : AOJ Desk News