Storied atelier Zoya from the House of Tata announced its entry into East India, opening its first store in Kolkata, in an enchanting heritage bungalow on Shakespeare Sarani Road. Ajoy Chawla, CEO of Titan�s Jewellery Division, and the celebrated designer and author Twinkle Khanna together unveiled Zoya�s exquisite flagship boutique in the city where culture meets tradition.

The boutique has an artistic soul that reflects the Zoya woman's own inward journey to her true self, blending femininity through handcrafted murals and evocative sculptures. A flowing handcrafted paper chandelier meanders through the space, symbolizing the Zoya woman�s path�a luminous metaphor for her inward journey of self-discovery. More than a store, it�s an immersive experience where every piece of jewelry is a meaningful, wearable work of art.

The store is designed to inspire a woman's journey of personal discovery. Intimate spaces invite reflection, allowing the Zoya woman to reconnect with herself and her desires. Each zone offers moments of contemplation, from bespoke consultations to admiring intricate jewelry details. It�s a space where creation, transformation, and empowerment come alive, inviting guests to experience Zoya�s essence.

"Zoya finds a perfect home in Kolkata, where modern luxury meets rich cultural heritage. Reflecting the spirit of being 'alive,' Zoya celebrates the timeless journey of women in a city that truly appreciates art and culture," shared Ajoy Chawla.

Twinkle Khanna said, �Zoya is a brand with cultural capital - I love how each piece is not only beautifully crafted but that it tells a story that celebrates its muse. The Zoya store extends this narrative, creating a space that exemplifies our heritage.�

At the heart of Zoya�s Shakespeare Sarani boutique is the commitment to offering a deeply personal and luxurious experience.

Courtesy: AOJ Desk News