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SABYASACHI LAUNCHES A DIGITAL BOUTIQUE FOR INDIA IN AN EXCLUSIVE PARTNERSHIP WITH TATA CLIQ LUXURY

18-08-2025   01:00 PM

Tata CLiQ Luxury, India’s premier luxury lifestyle platform, announces an exclusive partnership with Sabyasachi Calcutta, the pre-eminent Indian luxury brand, to launch its first ever digital jewellery boutique in the country. This partnership blends heritage with digital innovation, thus making Sabyasachi’s signature craftsmanship more accessible while staying true to the brand’s legacy of timeless luxury. The boutique goes live on August 21, 2025, on the platform, and will feature the largest selection of Sabyasachi’s Fine Jewellery online. Crafted all in 18 carat gold, the Sabyasachi boutique on Tata CLiQ Luxury features a diverse range of Fine Jewellery collections from the legendary Calcutta atelier.

The Royal Bengal Heritage Gold Collection highlights the Bengal Tiger insignia in pure gold and includes the classic Sabyasachi Mangalsutra. The Royal Bengal Diamond Collection is studded with VVS-VS EF colour brilliant cut diamonds, gemstones, and natural stone charms. The Royal Bengal Pearl Series features natural, cultured, and South Sea pearls. The Sunderbans Collection is a forest of time where the ancient wisdom of craft masquerades as flora and fauna. The Tiger Stripe and Shalimar collections are modern icons showcasing the house insignia in 18 carat gold with lacquer highlights, while the Tiger Eye group features a diamond studded Bengal Tiger insignia. The product catalogue includes earrings, pendants, bracelets, and rings; all crafted for everyday elegance.

Tata CLiQ Luxury will offer a personalised shopping experience through knowledgeable experts to help consumers find the perfect piece, whether for a special occasion, their personal style, or a thoughtful gift.

Commenting on the launch, Gopal Asthana, CEO, Tata CLiQ Luxury, said, “At Tata CLiQ Luxury, we celebrate both Indian and global luxury, and this launch reinforces our commitment to curating the finest names in the world of luxury. Sabysachi is renowned for its exquisite craftsmanship and deep-rooted Indian heritage, offering a distinctive blend of traditional aesthetics and global appeal. With the debut of their fine jewellery on our platform, we are not only elevating our luxury jewellery portfolio but also making one of India’s most iconic brands accessible to discerning consumers across the country, including those in Tier 2 and Tier 3 cities. As India’s leading luxury platform joins hands with the country’s most celebrated designer, this exclusive partnership is set to redefine the fine jewellery experience for the digital era.”

Speaking about the launch, Sabyasachi Mukherjee, Founder and Creative Director, Sabyasachi Calcutta LLP, said, “I’m proud to introduce Sabyasachi Fine Jewellery on Tata CLiQ Luxury. This collection is crafted with the same soul, the same uncompromising standards, and the same extraordinary value for which the brand has always been loved. Our pricing isn’t aspirational; it’s grounded. Yet this jewellery remains everything you’d expect from the House of Sabyasachi: refined, rooted, timeless. In India, we talk a lot about price, less often about value. I believe that when you give people integrity and excellence, they begin to see the difference.”

“The launch of our Fine Jewellery line on Tata CLiQ Luxury marks an exciting chapter for Sabyasachi. For over two decades, the brand has been loved for its integrity, craftsmanship, and lasting value.

Now, by bringing our jewellery into the world of online luxury retail, we can bridge the gap between our ateliers and homes across India—allowing a new generation to experience and own the value for which Sabyasachi has always stood. Offering a rare combination in the world of luxury, our Fine Jewellery blends exceptional quality with thoughtful pricing. As we open this new door to the brand, I’m personally excited to see our jewellery find new homes and create new stories across the country.” Manish Chopra, CEO, Sabyasachi Calcutta LLP.

Courtesy: AOJ Desk News

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