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Firefly Diamonds Marks First Anniversary with Launch of New Collection, Website and National Expansion Plans

10-10-2025   10:45 AM

Firefly Diamonds, one of India’s fastest-growing lab-grown diamond jewellery brands, is celebrating its first anniversary with a series of announcements. These include the launch of a new collection, the unveiling of its website, exclusive festive offers, and a roadmap for future expansion.

In just one year, Firefly has grown from its debut store in Mumbai to six boutiques across four cities including Mumbai, Pune, Bengaluru, and Hyderabad
The launch of fireflydiamonds.com represents a major milestone in the brand’s omnichannel journey. The platform brings Firefly’s premium in-store experience online, enabling customers across India to browse collections, personalize pieces, and shop from the comfort of their homes all while staying true to the brand’s hallmark of craftsmanship, sustainability, and modern luxury.

“Our new website is more than just a digital storefront, it’s an extension of the Firefly experience,” said Adit Bhansali, Co-founder, Firefly Diamonds. “By blending high-touch service with cutting-edge technology, we’re making premium diamond jewellery accessible and enjoyable for a new generation of shoppers.

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Natural Diamond Council Launches World Diamond Day on April 8, 2026

25-03-2026   5:00 PM

A new global moment to share the stories behind natural diamonds on April 8.  The Natural Diamond Council (NDC) introduces World Diamond Day on April 8, 2026, a global movement that brings people together...

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World Water Day 2026: Inauguration of the CIBJO Lake Marks a Powerful Commitment to Water

25-03-2026   12:15 PM

On the occasion of World Water Day 2026, Dholakia Foundation, the philanthropic arm of Hari Krishna Group, marked a significant environmental milestone with the inauguration of the CIBJO Lake. The event brought...

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D.P. Jewellers Unveils Multi-City Showcase Spanning Bridal Grandeur to Everyday Jewellery

25-03-2026   12:10 PM

D.P. Jewellers, a venture of D.P. Abhushan Ltd. and one of Central India’s largest jewellery retailers, has launched a series of curated in-store exhibitions across key markets including Kota, Ajmer, Ujjain, and...

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How Four Words Changed the World of Luxury Advertising

25-03-2026   12:05 PM

De Beers Unveils A Diamond Is Forever: The Making of a Cultural Icon 1926–2026. De Beers Group, a global leader in the natural diamond industry with a legacy spanning over a century, is launching A Diamond Is...

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Litestyle by PNG launches new store in Kolhapur

25-03-2026   12:00 PM

PNG Jewellers’ lightweight jewellery brand, Lifestyle by PNG, has launched its new store in Kolhapur, bringing a stylish range of lightweight gold and diamond jewellery to the city. Located in Shahupuri, opposite...

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