Firefly Diamonds Marks First Anniversary with Launch of New Collection, Website and National Expansion Plans

10-10-2025 10:45 AM

Firefly Diamonds, one of India’s fastest-growing lab-grown diamond jewellery brands, is celebrating its first anniversary with a series of announcements. These include the launch of a new collection, the unveiling of its website, exclusive festive offers, and a roadmap for future expansion.

In just one year, Firefly has grown from its debut store in Mumbai to six boutiques across four cities including Mumbai, Pune, Bengaluru, and Hyderabad
The launch of fireflydiamonds.com represents a major milestone in the brand’s omnichannel journey. The platform brings Firefly’s premium in-store experience online, enabling customers across India to browse collections, personalize pieces, and shop from the comfort of their homes all while staying true to the brand’s hallmark of craftsmanship, sustainability, and modern luxury.

“Our new website is more than just a digital storefront, it’s an extension of the Firefly experience,” said Adit Bhansali, Co-founder, Firefly Diamonds. “By blending high-touch service with cutting-edge technology, we’re making premium diamond jewellery accessible and enjoyable for a new generation of shoppers.

KGJS Expo gearing up for 18th Edition !!

10-10-2025 10:55 AM

KGJS Expo gearing up for 18th Edition !! Great response to the KGJS Visitor Promotion Roadshow held in Madurai today. Thanks to Shri Ba Ramesh Thangamayil Ji and entire team of Madurai Jewellers Association....

AOJ Update ✅: INDIA-UK CEO’s FORUM

10-10-2025 10:50 AM

GJEPC Chairman Mr. Kirit Bhansali was privileged to represent the gem and jewellery sector as part of the distinguished delegation accompanying Hon’ble Prime Minister Shri Narendra Modi during his discussions...

CaratLane Celebrates 17th Anniversary with Grand Store Launch in Chennai Featuring Kayadu Lohar

09-10-2025 1:30 PM

CaratLane, India’s leading omnichannel jewellery brand, celebrated its 17th anniversary with the grand opening of its newest store on Usman Road in Chennai, Tamil Nadu today. The launch, attended by popular Tamil...

AOJ News Update ✅: Jewels of India Exhibition Returns for its 27th Year, Featuring Over 100 Top Jewelers and a Chance to Win a Diamond Necklace

08-10-2025 2:05 PM

The highly anticipated Jewels of India Exhibition, one of the nation's biggest jewelry expos, is set to open its doors for its 27th edition from October 10th to 12th, 2025, at the prestigious Tripuravasini Palace...

Chennai-based Lalithaa Jewellery Mart has received final approval from the Securities and Exchange Board of India (SEBI) to raise Rs 1,700 crore through an Initial Public Offering (IPO).

08-10-2025 2:00 PM

Chennai-based Lalithaa Jewellery Mart has received final approval from the Securities and Exchange Board of India (SEBI) to raise Rs 1,700 crore through an Initial Public Offering (IPO). The IPO comprises a fresh...