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Firefly Diamonds Marks First Anniversary with Launch of New Collection, Website and National Expansion Plans

10-10-2025   10:45 AM

Firefly Diamonds, one of India’s fastest-growing lab-grown diamond jewellery brands, is celebrating its first anniversary with a series of announcements. These include the launch of a new collection, the unveiling of its website, exclusive festive offers, and a roadmap for future expansion.

In just one year, Firefly has grown from its debut store in Mumbai to six boutiques across four cities including Mumbai, Pune, Bengaluru, and Hyderabad
The launch of fireflydiamonds.com represents a major milestone in the brand’s omnichannel journey. The platform brings Firefly’s premium in-store experience online, enabling customers across India to browse collections, personalize pieces, and shop from the comfort of their homes all while staying true to the brand’s hallmark of craftsmanship, sustainability, and modern luxury.

“Our new website is more than just a digital storefront, it’s an extension of the Firefly experience,” said Adit Bhansali, Co-founder, Firefly Diamonds. “By blending high-touch service with cutting-edge technology, we’re making premium diamond jewellery accessible and enjoyable for a new generation of shoppers.

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India participates in ADPA@20 celebrations and holds Kimberley Process consultation in Luanda, Angola on its sidelines

06-11-2026   3:55 PM

India, as Chair of the Kimberley Process (KP) for 2026, participated in the 20th anniversary celebrations of the African Diamond Producers’ Association (ADPA@20) in Luanda, Angola, on 3–4 November 2026. On...

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India Gold Demand Statistics for Q3 2026 (July - September)

06-11-2026   3:50 PM

* Demand for gold in India for Q3 2026 was at 162.5 tonnes, down by 29% as compared to overall Q3 demand for 2025 (229.8 tonnes) * India’s Q3, 2026 gold demand value was Rs. 241,900 crores, up by 3% as...

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ANTISTATUS: DEFY THE NORM – A new expression of identity through statement jewellery

06-11-2026   3:45 PM

ANTISTATUS is a statement jewellery and lifestyle platform built for individuals who refuse to be defined by convention. Driven by the philosophy “Defy the Norm,” the brand brings together bold design, dark...

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PNG Jewellers opens in Prayagraj, taking 194 Years of Trust to the City of the Sangam

06-11-2026   3:40 PM

PNG Jewellers, has opened its new store in Prayagraj, adding to its growing presence in Uttar Pradesh. Spread across 3,000 sq. ft., the store is PNG Jewellers’ 82nd overall and its sixth in the state, after...

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Forevermark Diamond Jewellery expands North India footprint with new store at Gold Souk Mall, Gurugram, inaugurated by Film Star Vaani Kapoor

06-11-2026   3:35 PM

Forevermark Diamond Jewellery from De Beers Group has strengthened its presence in North India with the launch of its new store at Gold Souk Mall, Gurugram, marking another significant milestone in the brand’s...

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