FICCI FLO Chennai, the women’s wing of the Federation of Indian Chamber of Commerce & Industry (FICCI), celebrated heritage and elegance by hosting a landmark event at the Leela Palace. This grand affair featured a fashion show by South India’s iconic fine jewellery brand, Nathella Anjaneyulu Chetty Jewellers (NAC), and design house Ekaya Banaras, presenting their latest collections to over 450 esteemed guests.

The event, held on World Saree Day, paid tribute to the saree as a timeless symbol of Indian heritage, artistry, and craftsmanship. Speaking at the event, Dr. CA. CMA. CS. Divya Abhishek, Chairperson of FICCI FLO Chennai remarked, "This spectacular event beautifully intertwines Chennai’s legacy with design and heritage. Beyond today’s celebration, we envision a national movement uniting all 20 FLO Chapters across India to rekindle the love for sarees and inspire future generations to embrace this symbol of elegance and tradition."

NAC Jewellers: Presenting the Rewind Collection 2024

At the heart of the event was NAC Jewellers Rewind collection dazzling showcase of jewellery celebrating the city’s rich cultural legacy and its love affair with rubies. The collection featured exquisite necklaces, bangles, and earrings crafted to honor traditional South Indian aesthetics while incorporating modern design sensibilities.

Anantha Padmanabhan, Chairman & Managing Director of NAC Jewellers shared his vision, "With the Ruby Collection, we breathe life into ancient heirlooms, offering our customers a tangible connection to their heritage. These creations are not merely ornaments; they are stories of craftsmanship, culture, and individuality."

The Ruby Collection exemplifies NAC’s dedication to blending age-old artistry with contemporary craftsmanship, creating timeless pieces that resonate with modern women seeking to celebrate their roots.

Courtesy: AOJ Desk News