Kushals, India’s leading fashion jewellery brand celebrated for its diverse range of fashion and silver jewellery, has just dropped a major style announcement! The brand welcomes Bollywood’s powerhouse performer Sanya Malhotra and South Indian sensation Priyanka Mohan as its newest brand ambassadors.

Known for constantly redefining fashion jewellery for women across India, Kushal’s believe that jewellery should be as dynamic as the women who wear it. Designed for the modern woman who loves to experiment, the collections bring playful versatility to the forefront- made to mix, match, wherever the day takes you. With our “see it, love it, make it yours” philosophy, every Kushal’s piece becomes an invitation to dress joyfully and unapologetically.

The collaboration with Sanya and Priyanka celebrates this energy and freedom. Both icons bring their unique personalities to the brand – Sanya, with her bold, self-made charm and confidence; and Priyanka, with her infectious positivity and effortlessly glamorous vibe. Together, they mirror Kushal's modern, approachable and fashion-forward essence that encourages women to celebrate themselves through style.

Speaking about the collaboration, Manish Gulechha, Co-founder, Kushals Fashion and Silver Jewellery said, “Sanya and Priyanka truly embody the spirit of today’s woman- confident, graceful, and rooted in individuality. Their charm and authenticity perfectly mirror what Kushals stands for: celebrating every woman’s individuality through thoughtfully crafted, contemporary jewellery.

Kushals has launched a series of films that are refreshingly different-fun, quirky, and unlike anything seen before. The campaign is all about the love of jewellery, showing women going to delightfully unexpected lengths to express their passion for it. Each film captures the celebrities in amusing situations, only to reveal later that the reason behind their antics is their love for Kushal's jewellery.

Courtesy : AOJ Desk News