Zen Diamond, the globally acclaimed fine jewellery brand with a presence across more than 450 stores worldwide, continues to expand its presence in India with the opening of its latest boutique at Nexus Elante Mall, Chandigarh. After establishing a strong foothold in Mumbai with stores in Bandra and Borivali, and further strengthening its presence in Bengaluru with two stores, Zen Diamond now brings its hallmark of exquisite craftsmanship and modern design to North India. The launch follows the brand’s recent announcement of global icon Jennifer Lopez as its Brand Ambassador, marking a new era of glamour, innovation, and timeless sophistication for Zen Diamond.

The 1000 sq. ft. store at Nexus Elante Mall embodies Zen Diamond’s signature design language — a refined grey palette that accentuates the brilliance of each creation, enhanced by premium finishes such as fluted panels and elegant stucco textures.

Celebrated for its mastery in crafting natural diamond jewellery of exceptional quality, Zen Diamond seamlessly fuses timeless artistry with contemporary aesthetics. With a legacy rooted in craftsmanship and innovation, the brand appeals to discerning patrons who value exclusivity, sophistication, and modern design. Guided by the principles of affordability and trust, Zen Diamond continues to connect with today’s consumers — those who seek enduring value without compromising on style.

Along with fine jewellery, Zen Diamond also offers a curated selection of luxury accessories, including perfumes, ties, watches, pens, and gold coins, making it a one-stop destination for refined gifting and personal indulgence.

Speaking about the new Chandigarh store, Neil Sonawala, Managing Director at Zen Diamond, said, “India continues to be a key growth market for us. After receiving an exceptional response in Mumbai and Bengaluru, we are delighted to bring Zen Diamond to Chandigarh, a city known for its elegance, culture, and appreciation of craftsmanship. Our new store at Nexus Elante Mall offers customers an immersive jewellery experience that combines contemporary design with timeless artistry.”

Adding to the announcement, Amit Shiv Joshi Centre Director, Nexus Elante Mall, said, “We are delighted to welcome Zen Diamond to Nexus Elante Mall. The brand’s legacy of excellence and its exquisite range of fine jewellery perfectly complement our vision of offering patrons a world-class shopping experience. We look forward to this association and are confident that Zen Diamond will be well received by our discerning customers.”

With the opening of its Chandigarh store, Zen Diamond reinforces its vision of redefining fine jewellery in India by offering a seamless fusion of global design trends and enduring sophistication. The brand is also among the very few in India to offer Natural Diamond Certification, further strengthening consumer confidence in the authenticity and superior quality of its jewellery.

Courtesy : In Fashion Business