As the grand Indian wedding season unfolds, PNG Jewellers, one of India’s most trusted legacy jewellery brands, announces the launch of its much-anticipated Pratha campaign across Maharashtra, Madhya Pradesh, Uttar Pradesh, and Goa. The collection, inspired by the spirit of tradition and modern femininity, redefines bridal elegance with new designs that pay homage to heritage while embracing contemporary craftsmanship.

Building upon its enduring success, Pratha, meaning ‘tradition,’ is a celebration of grace, emotion, and artistry. The new line introduces exquisite bridal sets, necklaces, earrings, bangles, and maang tikas crafted in gold and diamonds, embodying the essence of timeless beauty. Each piece reflects the deep-rooted significance of wedding jewellery, blending intricate detailing with modern silhouettes for today’s discerning brides.

Speaking about the campaign, Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, said, “Pratha represents the eternal connection between heritage and emotion. Every design in this collection is created to be a lifelong companion for brides as they embark on a new journey. Through this campaign, we celebrate not just jewellery, but the sentiment of commitment and togetherness that defines every wedding.”

Courtesy : AOJ Desk News