Men’s jewellery, 'bi-metal' fuel India’s platinum boom amid gold price spike

26-11-2025 11:50 PM

As gold prices hit record highs, platinum jewellery is poised for stellar sales this year. Bi-metal jewellery made of platinum with some gold is attracting gold jewellery customers while a record-breaking year for platinum spot prices will boost revenue.

Platinum jewellery sales will end this year 12-15% higher, above the average annual growth rate of about 10% in India.

Platinum jewellery is likely to have record sales in India, with growth of as much as 15% in 2025, after rising gold prices encouraged customers to buy alternative ornaments, Vaishali Banerjee, India and Middle East managing director and head of global market development at Platinum Guild International, told Mint in an interview.

Platinum jewellery sales will end this year 12-15% higher, above the average annual growth rate of about 10% in India, where gold still dominates heavily, Banerjee said. A run-up in gold prices has helped shift consumers to buying ‘bi-metal’ jewellery—platinum jewellery with some gold in it. However, she did not specify the total value of platinum jewellery sold in India.

Courtesy : Livemint

Natural Diamond Council Launches World Diamond Day on April 8, 2026

25-03-2026 5:00 PM

A new global moment to share the stories behind natural diamonds on April 8. The Natural Diamond Council (NDC) introduces World Diamond Day on April 8, 2026, a global movement that brings people together...

World Water Day 2026: Inauguration of the CIBJO Lake Marks a Powerful Commitment to Water

25-03-2026 12:15 PM

On the occasion of World Water Day 2026, Dholakia Foundation, the philanthropic arm of Hari Krishna Group, marked a significant environmental milestone with the inauguration of the CIBJO Lake. The event brought...

D.P. Jewellers Unveils Multi-City Showcase Spanning Bridal Grandeur to Everyday Jewellery

25-03-2026 12:10 PM

D.P. Jewellers, a venture of D.P. Abhushan Ltd. and one of Central India’s largest jewellery retailers, has launched a series of curated in-store exhibitions across key markets including Kota, Ajmer, Ujjain, and...

How Four Words Changed the World of Luxury Advertising

25-03-2026 12:05 PM

De Beers Unveils A Diamond Is Forever: The Making of a Cultural Icon 1926–2026. De Beers Group, a global leader in the natural diamond industry with a legacy spanning over a century, is launching A Diamond Is...

Litestyle by PNG launches new store in Kolhapur

25-03-2026 12:00 PM

PNG Jewellers’ lightweight jewellery brand, Lifestyle by PNG, has launched its new store in Kolhapur, bringing a stylish range of lightweight gold and diamond jewellery to the city. Located in Shahupuri, opposite...