Men’s jewellery, 'bi-metal' fuel India’s platinum boom amid gold price spike

26-11-2025 11:50 PM

As gold prices hit record highs, platinum jewellery is poised for stellar sales this year. Bi-metal jewellery made of platinum with some gold is attracting gold jewellery customers while a record-breaking year for platinum spot prices will boost revenue.

Platinum jewellery sales will end this year 12-15% higher, above the average annual growth rate of about 10% in India.

Platinum jewellery is likely to have record sales in India, with growth of as much as 15% in 2025, after rising gold prices encouraged customers to buy alternative ornaments, Vaishali Banerjee, India and Middle East managing director and head of global market development at Platinum Guild International, told Mint in an interview.

Platinum jewellery sales will end this year 12-15% higher, above the average annual growth rate of about 10% in India, where gold still dominates heavily, Banerjee said. A run-up in gold prices has helped shift consumers to buying ‘bi-metal’ jewellery—platinum jewellery with some gold in it. However, she did not specify the total value of platinum jewellery sold in India.

Courtesy : Livemint

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