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Fine jewellery brand Khanna Jewellers has announced its assocation with actor Athiya Shetty as its latest brand ambassador

27-01-2025   09:40 AM

Known for her elegance and modernity, Shetty perfectly embodies the ethos of Khanna Jewellers—where heritage intertwines with contemporary aesthetics.

The partnership with Shetty comes alongside the launch of the brand’s latest collection, designed for the modern Indian woman who embraces her heritage while confidently stepping into the future.

Athiya Shetty succeeds the glamorous Malaika Arora Khan as the brand ambassador for Khanna Jewellers, taking over a role that Arora previously defined with her iconic style and sophistication. Arora headlined the launch of the brand's ‘Swarna’ collection in 2023, which features intricately crafted gold jewellery adorned with vibrant, richly coloured precious gemstones in unique.

Courtesy : AOJ Desk News

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India participates in ADPA@20 celebrations and holds Kimberley Process consultation in Luanda, Angola on its sidelines

06-11-2026   3:55 PM

India, as Chair of the Kimberley Process (KP) for 2026, participated in the 20th anniversary celebrations of the African Diamond Producers’ Association (ADPA@20) in Luanda, Angola, on 3–4 November 2026. On...

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India Gold Demand Statistics for Q3 2026 (July - September)

06-11-2026   3:50 PM

* Demand for gold in India for Q3 2026 was at 162.5 tonnes, down by 29% as compared to overall Q3 demand for 2025 (229.8 tonnes) * India’s Q3, 2026 gold demand value was Rs. 241,900 crores, up by 3% as...

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ANTISTATUS: DEFY THE NORM – A new expression of identity through statement jewellery

06-11-2026   3:45 PM

ANTISTATUS is a statement jewellery and lifestyle platform built for individuals who refuse to be defined by convention. Driven by the philosophy “Defy the Norm,” the brand brings together bold design, dark...

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PNG Jewellers opens in Prayagraj, taking 194 Years of Trust to the City of the Sangam

06-11-2026   3:40 PM

PNG Jewellers, has opened its new store in Prayagraj, adding to its growing presence in Uttar Pradesh. Spread across 3,000 sq. ft., the store is PNG Jewellers’ 82nd overall and its sixth in the state, after...

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Forevermark Diamond Jewellery expands North India footprint with new store at Gold Souk Mall, Gurugram, inaugurated by Film Star Vaani Kapoor

06-11-2026   3:35 PM

Forevermark Diamond Jewellery from De Beers Group has strengthened its presence in North India with the launch of its new store at Gold Souk Mall, Gurugram, marking another significant milestone in the brand’s...

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