VBJ Since 1900 (Vummidi Bangaru Jewellers), India’s most trusted legacy jewellery brand proudly unveils “The Lucky 7 Bracelet” - An MS Dhoni Signature Edition, crafted exclusively by VBJ as part of the Men of Platinum initiative by Platinum Guild International (PGI). Launched recently, this product stands as a rare fusion of sporting legacy and artisanal mastery.

Bringing in the perspective of PGI, Vaishali Banerjee, Head of Global Market Development and Managing Director - India & Middle East, Platinum Guild International, shared, “Platinum’s strong growth momentum in India continues, led by men’s jewellery where it has firmly established itself as the preferred choice for discerning consumers. Its inherent strength, rarity and contemporary aesthetic make it a metal that holds both value and significance. Our collaboration with VBJ on this special creation for the Men of Platinum MS Dhoni Signature Edition embodies that same energy. The Lucky 7 Bracelet captures the confidence and creativity defining this expanding category, and we remain optimistic about the opportunities ahead as more consumers discover the exceptional value platinum offers.”

The number 7 has been close to MSD’s heart, defining his identity, belief and destiny. Born on the seventh day of the seventh month and his jersey number being seven has been the inspiration behind this unique creation. The refined interplay of platinum and zirconium ceramic boldly shapes the symbolic “7”, which reflects the bracelet’s rhythmic geometry, a quiet nod to the number that has paved his journey.

The signature lucky 7 bracelet by VBJ stands apart - conceptualised, designed and brought to life entirely by VBJ’s artisans. The piece embodies the brand’s signature blend of precision, purity and legacy, reflecting both Dhoni’s calm authority and VBJ’s craftsmanship.

Courtesy : AOJ Desk News