WFDB Launches “Moments” Campaign to Celebrate Natural Diamonds

29-01-2025 01:35 PM

The World Federation of Diamond Bourses (WFDB) has unveiled a new social media campaign, “Moments,” aimed at showcasing the emotional significance of natural diamonds. The campaign, with the tagline “Crafted by Earth, Celebrated by You,” highlights how natural diamonds play a vital role in life’s most cherished memories.

The first post features a mother passing down her diamond ring to her daughter, with the message, “This diamond has seen me through life’s most precious moments, and now it will witness yours.” It adds, “A natural diamond like this isn’t just jewellery – it’s a symbol of permanence, a reminder of the bond we share, and a connection to the love passed down through generations.”

Yoram Dvash, President, WFDB, said, “We are dedicated to doing our part to place natural diamonds back in their rightful position as symbols of everlasting love. This campaign is the first of several steps we are taking to portray the beauty and emotion inherent in natural diamonds.”

Courtesy: GJEPC

India participates in ADPA@20 celebrations and holds Kimberley Process consultation in Luanda, Angola on its sidelines

06-11-2026 3:55 PM

India, as Chair of the Kimberley Process (KP) for 2026, participated in the 20th anniversary celebrations of the African Diamond Producers’ Association (ADPA@20) in Luanda, Angola, on 3–4 November 2026. On...

India Gold Demand Statistics for Q3 2026 (July - September)

06-11-2026 3:50 PM

* Demand for gold in India for Q3 2026 was at 162.5 tonnes, down by 29% as compared to overall Q3 demand for 2025 (229.8 tonnes) * India’s Q3, 2026 gold demand value was Rs. 241,900 crores, up by 3% as...

ANTISTATUS: DEFY THE NORM – A new expression of identity through statement jewellery

06-11-2026 3:45 PM

ANTISTATUS is a statement jewellery and lifestyle platform built for individuals who refuse to be defined by convention. Driven by the philosophy “Defy the Norm,” the brand brings together bold design, dark...

PNG Jewellers opens in Prayagraj, taking 194 Years of Trust to the City of the Sangam

06-11-2026 3:40 PM

PNG Jewellers, has opened its new store in Prayagraj, adding to its growing presence in Uttar Pradesh. Spread across 3,000 sq. ft., the store is PNG Jewellers’ 82nd overall and its sixth in the state, after...

Forevermark Diamond Jewellery expands North India footprint with new store at Gold Souk Mall, Gurugram, inaugurated by Film Star Vaani Kapoor

06-11-2026 3:35 PM

Forevermark Diamond Jewellery from De Beers Group has strengthened its presence in North India with the launch of its new store at Gold Souk Mall, Gurugram, marking another significant milestone in the brand’s...