WFDB Launches “Moments” Campaign to Celebrate Natural Diamonds

29-01-2025 01:35 PM

The World Federation of Diamond Bourses (WFDB) has unveiled a new social media campaign, “Moments,” aimed at showcasing the emotional significance of natural diamonds. The campaign, with the tagline “Crafted by Earth, Celebrated by You,” highlights how natural diamonds play a vital role in life’s most cherished memories.

The first post features a mother passing down her diamond ring to her daughter, with the message, “This diamond has seen me through life’s most precious moments, and now it will witness yours.” It adds, “A natural diamond like this isn’t just jewellery – it’s a symbol of permanence, a reminder of the bond we share, and a connection to the love passed down through generations.”

Yoram Dvash, President, WFDB, said, “We are dedicated to doing our part to place natural diamonds back in their rightful position as symbols of everlasting love. This campaign is the first of several steps we are taking to portray the beauty and emotion inherent in natural diamonds.”

Courtesy: GJEPC

Experience sacred craftsmanship with Temple Treasures at Dhirsons Jewellers, Lajpat Nagar

06-02-2026 1:30 PM

Dhirsons Jewellers Pvt. Ltd., a part of the Dhiraj Dhir Group and a trusted name in Lajpat Nagar, New Delhi, proudly presents the “Temple Treasures” collection, showcasing at their flagship store in New...

EKARAA makes its debut as a New Indian Luxury Jewellery House built for The Moments In Between, opens a 6,700 sq. ft., First Flagship Store in Mumbai

06-02-2026 1:25 PM

EKARAA announces its entry into India’s fine jewellery landscape with the opening of its first flagship store in Mumbai, introducing a contemporary luxury jewellery house conceived for the modern Indian woman and...

TT Devassy Jewellery marks 85 years with the launching of POYEMS, a new range of collection

06-02-2026 1:20 PM

TT Devassy Jewellery, a house synonymous with designer-made fine jewellery, marked 85 years of creative excellence with the unveiling of a curated heritage collection at The Grounds, Chakola Mill, Kochi. The...

MEN OF PLATINUM BRINGS #MOMENTWITHMAHI TO LIFE WITH AN UNFORGETTABLE MS DHONI MEET-AND-GREET IN MUMBAI

06-02-2026 1:15 PM

Men of Platinum, the men’s jewellery brand from Platinum Guild International (PGI) India, brought its highly anticipated #MomentWithMahi campaign to a thrilling close with an exclusive fan meet-and-greet with MS...

Pandora to launch platinum-plated jewellery as silver prices soar

06-02-2026 1:10 PM

Danish jewellery maker Pandora (PNDORA.CO), opens new tab will start selling platinum-plated versions of its best-selling bracelets, the company said on Wednesday, as it tries to limit the impact of a historic...