From Carats to Cricket: Kumari Fine Jewellery Enters Franchise Sports with 'Kumari Jets'

11-02-2026 02:10 PM

Kumari Fine Jewellery, a modern, design-forward fine jewellery brand, has entered franchise sports to connect with younger, urban audiences through the launch of Kumari Jets at the All Stars Tennis Ball Cricket League (ASTCL).

The league will be held from February 9 to 14, 2026, at the Wings Sports Center, Mumbai. It will bring together well-known faces from the film and OTT world, such as Surya Sharma, Bakhtiyar Irani, Arjun Bijlani, and Karan Wahi, for a fast-paced, entertainment-led cricket experience. The tournament will be streamed live on the league’s official OTT platforms, with Sony Sports 5 announced as the proposed broadcast partner, giving Kumari Jets strong national visibility across screens.

Kumari Jets will compete alongside nine other teams in a league-cum-knockout format spanning 23 matches, culminating in a grand finale this Valentine's Day. The team’s participation reflects Kumari Fine Jewellery’s broader vision of engaging with audiences through culturally relevant platforms that extend beyond traditional retail and festive buying moments.

Courtesy: AOJ Desk News

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