Jos Alukkas introduces Augmented Reality Feature ‘Virtual Try-On’ experience on Online Store

18-03-2026 01:10 PM

Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, has announced the launch of Augmented Reality (AR) experience on its website, developed in partnership with mirrAR, allowing customers to virtually try on jewellery from their smart devices.

The new AR feature enables customers to view and try necklaces, earrings, bangles, and rings, etc using the device camera and bringing in an added layer of confidence to online jewellery shopping. By blending advanced AR technology with traditional jewellery craftsmanship, the brand aims to redefine the online shopping experience for customers across India and globally.

Jewellery is deeply personal, and customers often want to see how a piece looks on them before making a purchase. With this new AR feature, we are bringing the showroom experience directly to our customers’ screens. It reflects our continued efforts to align traditional retail strengths with evolving digital expectations, said John Alukkas, Managing Director, Jos Alukkas.

Courtesy: AOJ Desk News

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